Marketing Ethics Essay example -- Business Morals Ethics Essays

Marketing Ethics The question of whether or not merchandising is completely unethical is thequestion most critics of merchandising seem to be focusing their attention on.Ethics provide the basis for deciding whether a particular action is morall(a)ygood or morally dark (Britt 553). But, each individual develops differentopinions, moral standards, and determine. So, marketers will deal with analogousissues differently because there is no correct way to handle whatever given issue.Marketers face various types of ethical issues in their every twenty-four hour period merchandiseactivities. Such marketing activities that require marketing managers toutilize their moral values ethically are advertising, packaging and labeling,and global marketing.Advertising is the most criticized of all micro-marketing activities(McCarthy 643). What is considered as unfair or jerry-built advertising is very herculean to pinpoint, because times have changed and continue to change on aday to day basis . What one person may consider unfair or deceptive may not beunfair or deceptive to another person. There are no clear cut guidelines formarketing managers to go by, so they must utilize their own judgement ground ontheir own moral standards. But, in the United States their is an administrative delegacy that has the power to control unfair or deceptive business practices.The federal official Trade Commission (FTC) was created in 1914 to prevent unfairmethods of competition in commerce (commercial trade) and...