Contemporary Marketing Practice Essay Example | Topics and Well Written Essays - 2250 words

Contemporary Marketing make - Essay ExampleIt is common to hear among the consumers that they ar not subjects to marketing strategies. Most consumers never emergency to admit that advertisements have immense influence on their tastes and preferences as far as purchases are concerned. The research worker states that the concern on this essay is whether in reality this freedom is exercised or customers tastes are subject to marketers strategies. This study involves the issues of advertisement in relation to increase of obesity in the society. The paper is generally a review of various literatures. In conducting the study, the researcher explored a number of books, magazines and website articles on the relationship between obesity and advertisements. To ensure that the ideas are not from the same school of thoughts, this study mingled experts from diversified fields, among them being nutritionists, educators, critical analysts, scholars and healthcares providers. One thing that was very common in all these sources is that adverts influences the finis making of the consumers, who tend to buy the products, despite their harmful effects on their bodies. The study drew much(prenominal) information from previous studies, particularly from published online books. In conducting the study, the researcher also explored the advertisement strategies of some gravid companies such as Unilever, Coca-cola, Kraft Foods, PepsiCo, Nestle, General Mills, Kellogg Co. and ConAgra Foods, all of which had one common feature - they all employment a significant amount from their coffer in advertisements.